MSP Path to AI Revenue

Well, the first thing I would say is, I would use AI internally first with the whole eat your own dog food mentality and then find a good partner. I feel like I found one with Neferdata. The last thing you want to do is to sound like someone who's just spouting off tech speak and platitudes. You want to show that you understand what it's like to start delving into AI. So, what operational challenges do you have that you can fix? But then start thinking, once you get comfortable with and familiar with AI, think about the kind of problems your customers have. Find a real-world problem to solve for clients, that's what we're here for. Clients come to us because they have problems that they need solved. Find a problem you can solve, use AI to solve it efficiently and inexpensively. There's no hype there. That's a real-world solution.

In the general services industry, it's communication and trust. So, when you trust your vendor, your partner, you are already really well equipped. When we started to talk to Neferdata, communication was essential. Neferdata went above and beyond and became that reliable partner. They found a way to create a big win for us. We had a previous AI vendor that promised a solution but, in the end, couldn't execute. At the end of the day, we got a reliable solution from Neferdata. That gained our trust, we gained confidence in Neferdata.

If I had to do it again, I wish I had realized sooner how important AI was and how I should have been focusing on that more the whole time. I would've gotten to where I am now a lot sooner. And I think the big thing is to just get started, start using it, start using it beyond going out to ChatGPT or Gemini and asking some fun questions about where should I have dinner this weekend in my neighborhood. You need applications that are much more meaningful, having it understand your knowledge base so that you can ask business advice consistent to your business or in concert with your own materials. Neferdata did that for us. I wish I had started on AI way sooner. I'd be even further ahead. There's no time like the present. You just got to do it like Nike says, just do it.

I've generated thousands of leads in the last five years for MSPs around the country. One of the first things to do is get AI on your homepage so that when someone lands on your homepage, they see that you offer AI. You're doing that not just for the human visitors, but also the AI visitors, the AI engines. If you do a search and type in or do a prompt asking for MSPs who offer AI services in a certain city, there's rarely proper responses or suggestions. They're going to offer, mention the big ones like Accenture and Cognizant, but you want to be mentioned if you search for your city, whether it's in Florida or California, you want your MSPs to show up in the prompt. Someone's asking for MSP who offers AI services. So having AI on your homepage and having a service page that covers the different aspects is crucial. There are very few MSPs writing about AI, and that's a quick, simple way to get content up so that you start showing up for these search queries. Finally, it's time to move from saying "AI is pretty cool". Look what I did with ChatGPT, to actually setting your business up to create an offering that brings in more revenue. If you're not doing it, your competitor MSP across town is. There are always new tools coming out almost every week with AI, so don't feel overwhelmed. We're all in the same boat learning, but start by taking the small steps, measuring on your website, making blog posts about it, mentioning it to leads or in discovery call, pick three clients, start talking to them about it. You have to begin that learning curve, and I think you're going to be happy another three, four years from now that you've made the move from today instead of waiting.